Chengdu and Kuala Lumpur, renowned for their vibrant tourism scenes, share a common trait-a flourishing horticultural industry, reflecting the essence of their urban character.

      On the morning of November 3, the "Expo 2024 Chengdu" global brand promotion event was held in Kuala Lumpur, Malaysia. Yuchang Xie, Deputy Director of Chengdu City Park Urban Construction Bureau, presented the unique highlights of the Chengdu Expo and provided an overview of the preparations to an audience that included prominent figures such as Guoxiang Lu, President of the Malaysia China Chamber of Commerce, Malaysian Member of Parliament  Jiancong Li, and Vice President of the Malaysia China Chamber of Commerce Xiqi Huang, as well as other official delegates, overseas Chinese business leaders, and representatives from various associations.

      Malaysian Member of Parliament Jiancong Li conveyed his anticipation, saying, "Chengdu is a truly splendid destination, and I am looking forward to the Expo next year!"

      During the promotional event, Yuchang Xie, Deputy Director of Chengdu City Park Urban Construction Bureau, presented a multidimensional introduction, highlighting the shared qualities between China and Malaysia, as well as between Chengdu and Kuala Lumpur. He extended the discussion to encompass the universal human aspiration and pursuit of beauty.

      The Expo 2024 Chengdu promotional campaign is set to journey to Indonesia and the Philippines. Its mission is to thoroughly inform the people of Southeast Asia about the cooperative opportunities the Expo presents. It also extends a warm invitation to overseas Chinese communities, horticultural professionals, and enthusiasts, encouraging their participation in the Chengdu Expo. This initiative seeks to foster even closer ties and cooperation between Chengdu and cities in Southeast Asia, facilitating the exchange and mutual enrichment of civilizations while resonating with the dreams of a brighter future.